In accordance with the policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain name is registered with must be valid and accurate at all times. Plus, this information is publicly visible on WHOIS lookup websites and while this may be okay for firms, it may not be very convenient for individuals, since anybody can view their names and their personal street and email addresses, especially in an age when identity theft is not that unusual. That is the reason why domain registrars have come up with a service that conceals the details of their clients without editing them. The service is referred to as Whois Privacy Protection. If it’s activated, people will view the details of the registrar, not the domain owner’s, if they perform a WHOIS search. The Whois Privacy Protection service is supported by all generic domain extensions, but it’s still not possible to hide your personal info with certain country-code extensions.